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dc.creatorSÁNCHEZ GONZÁLEZ, CARLOS
dc.creatorPRADA ARAQUE, DORIS
dc.date2019-02-21
dc.identifierhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/5014
dc.identifier10.18041/1900-0642/criteriolibre.2018v16n29.5014
dc.descriptionThrough an analytical and reflective vision, the aim of this article is to clarify the emerging concept of co-creation, its advantages, limitations, and the processes that facilitate its application. A review of the academic literature from the first studies is made, which proposes different ways of co-create in contrast to the paradigm of the Service-Dominant Logic (SDL) in marketing. Recent studies indicate that the consumer should not be considered as a passive element (the objective) but must become an active element (co-creator or co-producer) for the companies. Among other aspects, it is concluded that, in order to generate a sustained value in the organizations, the focus of the actions of the managers should be the creation of joint value with their clients and not the exclusive goal of increasing the sales of its products or services, which are designed internally and closed way.en-US
dc.descriptionA través de una visión analítica y reflexiva, se busca aclarar el concepto emergente de co-creación, sus ventajas, limitaciones, y los procesos que facilitan su aplicación. Se hace una revisión de la literatura académica desde los primeros estudios que plantearon diversas formas de co-crear en contraste con el paradigma de la Lógica Dominante del Servicio (LDS) en el marketing. En estudios recientes se señala que el cliente ya no puede verse como un elemento pasivo (el objetivo) sino que debe pasar a convertirse en un elemento activo (co-creador o co-productor) para las empresas. Para generar un valor sostenido en las organizaciones, el foco de las acciones de los gestores debe ser la creación de valor conjunta con sus clientes y no la exclusiva meta de aumentar las ventas de sus productos o servicios habitualmente diseñados de manera interna y cerrada.es-ES
dc.descriptionÀ travers d'une vision analytique et réfléchissante, on cherche à éclaircir le concept émergent de co-création, ses avantages, les limitations et les processus qui facilitent son application. On fait une révision de la littérature académique depuis les premières études qui ont projeté diverses formes de co-créer en contraste avec le paradigme de la Logique Dominante du Service (LDS) dans le marketing. Dans certaines études récentes on marque que le client ne peut pas déjà traitez comme un élément passif (l'objectif) mais il doit se mettre à se convertir en élément actif (co-créateur ou co-producteur) pour les entreprises. Pour générer une valeur soutenue dans les organisations, le foyer des actions des gérants ce doit être la création de valeur conjointement avec ses clients et non le but exclusif d'augmenter les ventes de ses produits ou services d'habitude dessinés de manière interne et fermée.fr-CA
dc.descriptionPor uma visão analítica e reflexiva, é procurado clarificar o conceito emergente de co-criação, seus vantagens, limitações e os processos que facilitam a sua aplicação. Uma revisão da literatura acadêmica é feito dos primeiros estudos que esboçaram diversas formas de co-criar em contraste com o paradigma da Lógica Dominante do Serviço (LDS) no marketing. Em recentes estudos está fora pontudo que o cliente já não pode virar-se como um elemento passivo (o objetivo) mas ele deveria passar para transformar em um elemento ativo (co-criador ou co-produtor) para as companhias. Para gerar um valor sustentado nas organizações, o foco das ações dos agentes deveria ser a criação de valor em conjunto com seus clientes e não o objectivo exclusivo de aumentar as vendas de seus productos ou serviços habitualmente projetou de um modo interno e fechado.pt-BR
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dc.languagespa
dc.publisherUniversidad Librees-ES
dc.relationhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/5014/4282
dc.relationhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/5014/4745
dc.relationhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/5014/4746
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dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.sourceCriterio Libre; Vol. 16 Núm. 29 (2018): Revista Criterio Libre; 165 - 182es-ES
dc.source2323-0886
dc.source1900-0642
dc.subjectCo-creaciónes-ES
dc.subjectCreación de valores-ES
dc.subjectLógica dominante del servicioes-ES
dc.subjectMarketinges-ES
dc.titleThe co-creation and the new challlenges of value generation that face the organizationsen-US
dc.titleLa co-creación y los nuevos retos de generación de valor que enfrentan las organizacioneses-ES
dc.titleLa co-création et les nouveaux défis de génération de valeur auxquel sont confrontées les organisationsfr-CA
dc.titleA co-criação e os novos desafios de geração de valor que enfrentam as organizaçõespt-BR
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES
dc.rights.licenseAtribución-NoComercial-SinDerivadas 2.5 Colombia*


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